Warby Parker Backstash
Although successful by all means, Warby Parker struggles with a key problem:
Due to their value-driven operations, they have a strict criteria for manufacturing partners. This leads to low inventory and frustrated customers. This problem might become worse as Warby Parker expands to different eyewear products and do more brand collaborations.
This is not just an issue of convenience and style: some people rely on Warby Parker for affordable eyewear.
So, how does Warby Parker ensure they stay aligned with their social good roots, while keeping customers happy despite this problem?
The solution is Backstash, a service that let’s you keep a backup for free, providing customers with peace of mind.
We created social media marketing material driven by that key message and attitude, inspired by bold colors, like a life you can live without worrying about your next pair of glasses.
