Reaching A New Generation
P&G is known for its truly helpful products. With their mission of improving the lives of future generations, P&G needed a stronger connection with the younger Gen Z market.
Our team worked with P&G’s One Grooming (Gillette, Venus, Joy+Glee, King C. Gillette) senior product designers to identify brand problems and create new entry points resonating with Gen Z’s priorities.
In compliance with my NDA, this entry only documents top level outcomes.
My Role
Website Organization
I created a sitemap, online store, and community page that applied new brand strategy to meet Gen Z’s needs. The digital team used these blueprints to create a website presented to stakeholders.
Social Media Strategy
I worked with the marketing team to develop social media content strategy that would build brand familiarity and connect the One Grooming brands.
Leadership & Production
I planned & storyboarded a walk-through presentation experience, coordinating with various offices to create a successful final presentation for key people from SCAD and P&G, including SCAD president Paula Wallace and Head of Braun Design Oliver Grabes.
