SCAD RenderQ Art Direction
RenderQ is SCAD student media’s digital media publication. Seeing an opportunity for visual storytelling, I pitched the Art Director role to SCAD’s Student Media Director, which later became a paid and permanent position. I led in finding illustrators for written content and socmed campaigns.
Awards
Best Editorial Illustration ‘A.I. Art: A Coalition of Opinions‘ – Pinnacle College Media Awards 2023
The Challenge: Improving Visual Engagement
With lackluster stock photos and generic images acting as article covers, the publication was in need of visuals to match the usefulness and variety of its content.
Additionally, I redesigned our social media templates to highlight the new visual direction, bringing the publication up to par with social media best practices.
The Work: Finding Illustrators & Crafting Copy
With visuals needed for article covers, events, and social media campaigns, I was in charge of finding and directing illustrators to complete projects in a timely manner.
For social media campaigns and posters, I worked with the editor-in-chief to figure out our campaign goals and put it into copywriting and design.
Selected Projects
Looking for Artists Announcement
Goal: Introduce the upcoming artist directory, highlighting how film directors and students seeking work can benefit.
Illustrated by Andrés Palacios
A.I. Art: A Coalition of Opinions
Goal: Art direction for a special article on student opinions about A.I. art.
Illustrated by Farrah Siu 🏆Awarded Best Editorial Illustration – Pinnacle College Media Awards 2023
Social Media Redesign
Goal: Optimize social media posts for illustrations and different content formats, while strengthening RenderQ branding.
RenderQ Team 2023
Goal: Art direction to introduce the incoming editors.
Illustrated by Rachel Owens
